Tag: ideation

2014 was all about coaxing out the gorillas

Ever since I finished my handover role at APHS Packaging in the second half of 2013, the question of ‘what’s next?’ has been getting increasingly frustrating. I knew that ‘what’s next’ for us had to position us for the coming mega-trends in healthcare, where insights would be delivered by big data¬†using the vast quantities of […]

Why it’s so important to make time for ideation

I’m a big believer in the importance of regularly removing yourself from your usual surroundings to encourage ideation. If you only ever stay in the same place, listening and interacting with the same people, in my experience, the odds of coming up with a way of doing something different greatly reduce. On the other hand, […]