Tag: Dior

Dior in the desert

The invitations for Maria Grazia Chiuri’s first ever cruise collection  for Dior made it clear this was going to be a show with a difference, set in a canyon reserve out of LA, along with the accompanying strong recommendation to wear shoes that were comfortable to walk in and be prepared for the cold desert night air. The tote bag […]

Why I J’aDior Maria Grazia Chiuri’s Dior debut

I had the privilege of attending Maria Grazia Chiuri’s debut show for Dior in Paris this week, and couldn’t wait to see what the first ever female creative director in the history of the house sent down the runway. The lead up to the show had indicated that she was intent on focusing on the significance […]

A masterclass in branding at #diorcruise

Creating a strong brand narrative and identity is a real business imperative, and this week I was fortunate enough to experience what was a master class in branding at the Dior Cruise Collection in London. There was a beautiful blend of old and new content delivery styles, from the beautiful hand drawn illustrations on the […]