Category: Business Leadership

The final miles of the rebrand roadtrip

Long before September’s public announcement of our move from APHS to Epic Pharmacy, our Brand and Communication team started a task of (dare I say it) epic proportions — tracking down every place the old logo and branding appeared and planning its removal. There began a journey best described by the words of Dr Seuss, ‘Oh the […]

2014 was all about coaxing out the gorillas

Ever since I finished my handover role at APHS Packaging in the second half of 2013, the question of ‘what’s next?’ has been getting increasingly frustrating. I knew that ‘what’s next’ for us had to position us for the coming mega-trends in healthcare, where insights would be delivered by big data using the vast quantities of […]

What’s your happy place?

We all need a happy place; that location or activity that allows us to switch off mentally and transports us to a different mindset. Apparently this is one of the great benefits of meditation, but no matter how hard, I try meditation doesn’t float my boat. I just find myself using the time to make […]

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